Marketing is done with the intentions of persuading an audience to think, feel and do particular things concerning the product or service brought to them. However, marketing programs risks being misdirected if your resources are not allocated productively.
In an environment where spending is not assured, marketing programs should be about achieving more with the resources allocated. Marketing resource management technology can be applied to implement fundamental process changes to improve effectiveness and productivity in your company. Here are some of the ways technology can be used to run your marketing program.
Maintaining brand consistency in the United States requires vigilance. Considering that marketing activities can be created by many teams located in different geographic locations, managing data excellently and consistently can be a battle. The technology features the digital asset management software which is essential in ensuring the brand is consistent for all spheres of the business.
Since your marketing team is tasked with recreating materials for marketing campaigns, the technology will be of great importance. You can store your creative assets in your digital asset manager and allow your marketers to access re-use and recycle your pre-approved assets. The technology can identify the hardest-performing asset and earmark them for possible re-use in the US.
You can manage your projects and enforce end lines hence saving time. The technology documents your processes and streamlines approvals to the minimum steps required to assess work accurately. It gives you a repeatable template process that will save time, and you can proactively inform teams when the deadlines are approaching.
The technology enables you to streamline agency processes such as consolidating briefing and reverse briefing processes. It tracks your agency budget spending and gives you templates to trigger early media bookings; keeping the media costs down. It improves on your communications with external agencies and your partners in the US.