Focusing on end-to-end marketing optimization assures you of delivered planning, governance, and supporting functions. This allows marketing functions to focus on providing value due to proper marketing strategies. However, some input is required for it to be a success.
Over the years, the DAM has been playing a more significant part in marketing operations in several companies in the US, making it a necessary tool for marketers. You may ask, what is digital asset management? It is a process for organizing, retrieving and storing rich media such as photos, music, videos, podcasts, and other multimedia content.
In the past years, it has dramatically increased its popularity making it an essential part in marketing operations. It has become more relevant due to the increase of creating digital content; hence more companies want their digital content managed.
Usually, marketers in the United States spend a lot of time in searching and sharing appropriate content. With the DAM tool, it relieves the marketers the task of the endless search for suitable material because it acts as a media bank. It becomes the central place for your marketers to manage, store, share and retrieve your company’s digital assets.
The tool is also different from other cloud solutions. In most cases, cloud solutions are mainly for storing files. The device will save time and money while also protecting your brand assets. The tool works such that your assets such as colors, fonts, and logos are stored in various sizes, versions, and file types. A lot of time is spent on protecting brand identity hence preventing publications with inconsistencies or wrong information.
With the tool, you can do more than just storing your and retrieving your assets. You have the option of resizing and converting images in the platform itself. A more advanced tool with an integrated editing option makes it possible to design and edit your assets.