Do not send out a marketing email without first testing every link in the message. If the link is now working, the customer will not be able to go directly to the product or website that you are promoting and the purpose of the email will be lost. Your readers will definitely question the quality of a product from a marketer that cannot write an error-free email.
Always include any preexisting brand logos and colors in your email messages. If the e-mail recipients don’t already associate these colors and designs with you, they will begin to do so. Since the customers will quickly realize the message is from you, there’s a much better chance the message will be read instead of deleted.
Keep an eye on your competitors’ email marketing programs. You can do this easily by signing up for their e-mail lists. You should study their techniques and do your best to develop better campaigns. You should look for ways to bolster the parts of your campaign that aren’t running as smooth. If they offer promotions, make your promotions more attractive.
Your company’s email subscription form should explain the types of emails and information your subscribers will receive from you. Let them know exactly the types of emails they will receive and how often they will receive them. Your subscribers should not be surprised then by the emails you send.
Think about adding an endorsement when sending out follow-up emails to customers. You could include a statement on the message that tells them that they can benefit right now. You could even set it up so that they can place their order simply by clicking on a link at the bottom of the page.
Personalize each marketing message as much as you can. The recipients are far more likely to respond positively to an e-mail that isn’t overly formal and distant. When these messages are from an important person in the company, such as the President or CEO, it gives a better impression to your customers.
Use social networking sites, such as Facebook, Twitter and YouTube, to help expand your email marketing efforts. Customers can share your information with their friends this way and you will be able to expand your email list by engaging your social network visitors and getting them interested in your content.
Create email lists organically. It’s possible to purchase pre-made lists, but you should avoid this. Most organic lists are built using sign up forms on business websites, but don’t neglect other list-building opportunities such as trade shows and offline advertising. This ensures that your emails only go to those who are interested, and you can take pride in knowing that you grew your business all on your own.
As said previously, business owners must use proper protocol with email marketing. If you’re not polite with customers, they will unsubscribe from your list. Use this article’s advice to make customers happy.