Taking time in building your company’s brand is a necessary step. However, you need every opportunity you get to grow your business. Hence you may not have much time to spend on branding. Using visual brand guides can be your ultimate solution.
It is a requirement for every company in the United States to exercise brand compliance in their businesses. It ensures continuity in marketing campaigns and confirms that the local marketers adhere to specific standards set for all the distributed assets of your company.
Usually, marketers working for brands with several locations, globally and locally often require a way to create and distribute assets with a unified company vision. As a business owner, you need to set up some custom brand guidelines to ensure your customers instantly recognize your products across all locations and nations.
For consistency, define the logo of your brand first. Here, you should take into account the size, placement, and color of your selected brand logo. You should dictate the size of your logo and how it should be for standardized documents. It may need to have alternative color options depending on where it will be used.
Set a precise official color using the guide for communication guide for code for the US. The colors you select should be specified for both print and web. This is because many colors appear different on your computer as they do when they are printed.
Your fonts and typography may differ based on the medium used. This means that whatever you specify in your guidelines, you should stick to them across all board. The only time you may change your stand on typography is when you are having a total rebranding. Also when you want to set a specific icon or image, consider giving precise measurements for its size, color; when and how your symbols should be used.